Ghosted by my Graphic Designer
Has your designer truly disappeared, or have they dropped you like third period French?
We wanted to know what’s happening when a freelancer fades the client, so we asked some marketers we know.
In two cases, the designer got a full time job and left them in a lurch. The third one took on more work than she could handle and just wasn’t responding. Frus-tra-ting.
We also heard about designers that went back to school, ones that could only talk after 5pm, and one that would only talk by email. No phone calls please! And the most curious one? Designers that seem to just fall off the face of the earth. Ghosted!
Now don’t get me wrong, my creative agency loves freelance designers and we have a healthy respect for them – but just as there are great designers out there, this post is about making sure you hire the right one at the onset.
So, if you’re about to hire a designer, we suggest vetting them as if they were applying for a job in your business…
- Have they been freelancing long? Check their work history. Did they bounce from job to job? That may be a sign of instability or boredom. Look for one that has dug in.
- Have they just been laid off or packaged out? Will they commit for the long term or is this a temporary fix until they land a new job?
- Check their website and look for clients that match your business size. Are you too big for them?
- Call those clients and ask them about their experience. Most will tell you they love their designer, but some will be candid and tell you the truth.
- And finally, have a look at their social media channels. Are you dealing with a professional, or someone that does “design” as a side hustle?
There are many awesome graphic designers out there – finding and keeping a good one is the goal. But if you have enough work to rely on someone every week, then consider hiring a design company or a creative agency. Having access to several designers, each with different talent can work to your advantage. Like this client of ours…
“Greg, one of the things I love about your in-house designers, is that I never have to worry about getting our marketing material done on time.”
Ok, I have to go. A new client is asking us to take over from where her freelancer left off. No one can find her working files, so we’ll have to rebuild everything. But that’s ok, we’ve got this.