A process worth the investment.
A process worth
the investment.
Our process is strategic, tailored, and actionable, with full transparency, so you’re involved every step of the way in a truly collaborative approach.
OUR PROCESS
The strategy, creativity and experience to craft your brand.
The strategy,
creativity and
experience to craft
your brand.
Discovery Zoom or In-Person
1
This is where we dig into the details. A discovery will gather insights about your business and ensures we have a deep understanding of what you’re all about from day one.
Deliverable:
A detailed work-back
schedule with key deliverables and timelines.
Brand Strategy + Workshop
2
Laying the groundwork for your brand’s success. We’ll analyze existing research or lead a brand workshop to uncover your “why” and audience profile. From there, we’ll develop messaging and positioning to better connect with them.
Deliverable:
A document summarizing
key findings and brand strategy development.
Visual
Identity Design
3
Here’s the fun part! We’ll design a unique visual identity tailored to your business and audience, creating a logo and brand system that captures your brand’s personality and a brand that resonates with your market.
Deliverable:
Logo files and a comprehensive visual identity guide.
Website Design + Development
4
We’ll start by defining your goals, write compelling copy and craft a wireframe to guide the layout and user flow. From there, we’ll design high-fidelity branded pages, develop a fully responsive site, and manage testing, launch, and post-launch support.
Deliverable:
A user-friendly, beautifully branded website.
Brand Roll-Out
+ Collateral
5
Next, we’ll bring your brand to life with the marketing materials you need to share your message. From digital to print collateral, every piece reflects your brand’s voice, style, and values, creating cohesive, engaging materials that connect with your audience.
Deliverable:
A brand hand-off report and guidance call.
Follow Up +
Ongoing Design
6
After a few weeks, we’ll check in to see how your brand is performing and offer ongoing creative support as needed. Based on your feedback, we can update assets, refine your website, or design new materials to keep your brand fresh and effective.
branding
+ impact
OUR CASE STUDIES
How we crafted
brands for companies just like yours.
How we crafted
brands for
companies
just like yours.
See our real-life case studies!
KIND WORDS FROM HAPPY CLIENTS
The team at Synergy Design helped to unify our depreciating brand. The strategy rolled out across nine products lines, and the overwhelmingly positive response confirmed the success of the plan.
Victoria Miron
Marketing
They made the whole process feel easy, even when it wasn’t.
Macrina Smart
Principal Consultant,
Venture Health
Your team is truly AWESOME – you’ve built something special, and it shows.
Joanne Gore
President, JGC
This was the fastest I’ve ever heard a team agree on something. We all love the design, it captures exactly what we’re looking for.
Lena Jawdat
Marketing Manager, WBR
Synergy Design quickly understands a client’s needs, and provides quality creative output and quick turnaround. They are not reluctant to offer suggestions on how to improve a piece.
Mike Krunic
Senior Marketing Leader
Our Magazine received exceptional feedback onsite and beyond!
Audrey Steeves
Content Analyst,
Customer Management Practice
Greg and his team at Synergy Design have been a very reliable and dependable design partner. They’re able to take the vision and concepts we need and breathe life into them – on time and on budget.
Kim Vigilia
Global Marketing Director
We always look forward to the time of year where we get to sit down and see what your designers have created! These all look so beautiful, the designers have once again done an amazing job.
Emily Schimp
Director of Operations
and Communications,
New Music Concerts
WOW, once again I love them all! You and your team did an awesome job and really hit the target.
Karyn Torcoletti
Head of Marketing &
Communications